Business owners will gain an overview of the current state of the market environment in the targeted industry with a simple picture, understanding the industry practices and the degree of competitive advantage and disadvantages across existing competitors. With this framework, business owners will learn how to conduct a competitor analysis and understand how customers make purchasing decisions.

Targeted strategies to discover from this framework: 5

Business owners will learn how to apply 6 powerful tools that any business can apply to redesign the game plan of the industry and re-examine the industry from a new perspective. You will discover how to create blue oceans by applying the frameworks. Case studies from successful businesses will be showcased to get you inspired.

Targeted strategies to discover from these frameworks: 30

Business owners will use this tool to identify the pain points their customers face and identify concrete solutions that remove these blocks to create new values. With this framework, business owners may discover the hidden value to create new business opportunities.

Targeted strategies to discover from this framework: 20 - 50

With the 60-100 strategies derived from the previous framework, this tool helps business owners to priorities the strategies , simultaneously create a leap in value for customers while keeping costs low in building a blue ocean move.

Business owners will explore the different layers of potential customers which are not targeted by the current industry players . By understanding the three layers, you will learn how to identify real opportunities and unlock new demand by identifying who ,the market size and strategies to win them over . Identifying the commonalities within and across all layers enable business owners to rectify how big the market size could be.

Targeted strategies to discover from this framework: 15

Business owners will gain insights towards successful strategy formulation and execution, and learn how to set a strategic price for the new product or service to secure profitable margins. You will learn how to effectively communicate and secure group buy-in during strategy formulation and execution.